AI has completely taken over the spotlight lately and if you’ve been following the headlines, you might assume it’s an expensive club to join. Everywhere you look, there’s another subscription shouting for £20, £50 or even £100 a month just to “unlock” the full experience. The best free versions of today’s generative AI apps can easily handle most of what you need, whether you’re writing, designing, researching or just trying to claw back some time in your workday.

In today’s rapidly changing landscape, the role of artificial intelligence (AI) in creativity is at the center of a heated debate. Is AI enhancing the creative process, or is it hindering human expression?