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Amazon Basics Under the Microscope: An Investigation into Quality, Strategy, and Competition
Be honest. How many Amazon Basics products are sitting in your house right now?
I’m willing to bet it's more than you think. You’ve probably got one of their HDMI cables tucked behind your TV, a few packs of their batteries keeping your remotes alive, and maybe even a desk mat or charging block proudly stamped with those two simple words: Amazon Basics.

Joe K
Dec 17 min read


DON'T GET STUCK: 7 Essential Gadgets to Keep Your Tech Alive During a Power Outage.
Here in the UK, power cuts, or 'blackouts,' are usually short-lived. They're typically caused by severe weather like high winds and heavy snow damaging local infrastructure, or sometimes by local network faults. They can hit without warning, and the moment your Wi-Fi drops and your phone battery starts ticking down, panic can set in.
But it doesn't have to.

Joe K
Nov 184 min read


Cool Tech & Gadget Gift Ideas for the Person Who Has It All (2025 Edition)
Finding the right gift for a gadget lover can feel impossible. You know the type, the person who already owns every smart device, gaming accessory, and piece of tech wizardry under the sun. So what do you get for someone who has everything? This year’s answer: clever, quirky, and downright cool tech that flies under the radar. From handmade gadgets on Etsy to smart devices with huge Black Friday discounts, this list covers every type of recipient, from him, her, and the kids

Joe K
Nov 104 min read


How to Make Smarter Shopping Decisions This Black Friday
My challenge this year is simple: not to get swept up in the chaos of Black Friday. Every November, inboxes explode, price tags flash red, and suddenly everything feels urgent. But how many of those “unmissable” deals are actually worth it?
The truth is, some retailers use Black Friday less as a celebration of savings and more as a marketing event, countin

Joe K
Oct 304 min read
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