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Amazon Basics Under the Microscope: An Investigation into Quality, Strategy, and Competition
Be honest. How many Amazon Basics products are sitting in your house right now?
I’m willing to bet it's more than you think. You’ve probably got one of their HDMI cables tucked behind your TV, a few packs of their batteries keeping your remotes alive, and maybe even a desk mat or charging block proudly stamped with those two simple words: Amazon Basics.

Joe K
4 days ago7 min read
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DON'T GET STUCK: 7 Essential Gadgets to Keep Your Tech Alive During a Power Outage.
Here in the UK, power cuts, or 'blackouts,' are usually short-lived. They're typically caused by severe weather like high winds and heavy snow damaging local infrastructure, or sometimes by local network faults. They can hit without warning, and the moment your Wi-Fi drops and your phone battery starts ticking down, panic can set in.
But it doesn't have to.

Joe K
Nov 184 min read
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Cool Tech & Gadget Gift Ideas for the Person Who Has It All (2025 Edition)
Finding the right gift for a gadget lover can feel impossible. You know the type, the person who already owns every smart device, gaming accessory, and piece of tech wizardry under the sun. So what do you get for someone who has everything? This year’s answer: clever, quirky, and downright cool tech that flies under the radar. From handmade gadgets on Etsy to smart devices with huge Black Friday discounts, this list covers every type of recipient, from him, her, and the kids

Joe K
Nov 104 min read
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Spooky Tech: Halloween Gadgets and Lights
Halloween has evolved past plastic pumpkins and paper bats. Today, the best haunted homes are powered by motion sensors, smart lighting, eerie projections and sound effects that trigger exactly when your guests least expect it. If you want atmosphere rather than clutter, tech is the way to do it.

Joe K
Oct 213 min read
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The Ultimate Everyday Carry Kit: Amazon Essentials for Life on the Go
Keys. Phone. Wallet. The classic everyday carry — simple, reliable, and familiar. But in 2025, our pockets are doing more than ever before. We carry chargers, trackers, multitools, and mini gadgets designed to make life faster, easier, and a lot more organised.
If you’ve ever wished your daily setup was a little smarter or less cluttered, you’re in the right place. I’ve explored the best Everyday Carry (EDC) gadgets on Amazon UK, focusing on items that balance function, qu

Joe K
Oct 164 min read
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Exploring the Marvels of Coffee Machines: Unveiling The Perfect Brew
Coffee, a beloved elixir that fuels our mornings and soothes our evenings, comes in various forms and flavours. Behind every invigorating cup of coffee lies a distinctive brewing process, each method contributing its unique touch to the tantalising brew. Today, we embark on a journey through the realms of coffee makers, unraveling the secrets and differences among bean-to-cup machines, ground coffee machines, and drip brewers.

Joe K
Sep 16, 20247 min read
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