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Amazon Basics Under the Microscope: An Investigation into Quality, Strategy, and Competition
Be honest. How many Amazon Basics products are sitting in your house right now?
I’m willing to bet it's more than you think. You’ve probably got one of their HDMI cables tucked behind your TV, a few packs of their batteries keeping your remotes alive, and maybe even a desk mat or charging block proudly stamped with those two simple words: Amazon Basics.

Joe K
Dec 17 min read


How is Amazon.co.uk redefining the remote work landscape with tech innovations?
Remote work isn’t entirely new, but its rapid growth was greatly influenced by factors like the recent global pandemic.

Joe K
Jan 236 min read
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