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Amazon Basics Under the Microscope: An Investigation into Quality, Strategy, and Competition
Be honest. How many Amazon Basics products are sitting in your house right now?
I’m willing to bet it's more than you think. You’ve probably got one of their HDMI cables tucked behind your TV, a few packs of their batteries keeping your remotes alive, and maybe even a desk mat or charging block proudly stamped with those two simple words: Amazon Basics.

Joe K
4 days ago7 min read


DON'T GET STUCK: 7 Essential Gadgets to Keep Your Tech Alive During a Power Outage.
Here in the UK, power cuts, or 'blackouts,' are usually short-lived. They're typically caused by severe weather like high winds and heavy snow damaging local infrastructure, or sometimes by local network faults. They can hit without warning, and the moment your Wi-Fi drops and your phone battery starts ticking down, panic can set in.
But it doesn't have to.

Joe K
Nov 184 min read


Cool Tech & Gadget Gift Ideas for the Person Who Has It All (2025 Edition)
Finding the right gift for a gadget lover can feel impossible. You know the type, the person who already owns every smart device, gaming accessory, and piece of tech wizardry under the sun. So what do you get for someone who has everything? This year’s answer: clever, quirky, and downright cool tech that flies under the radar. From handmade gadgets on Etsy to smart devices with huge Black Friday discounts, this list covers every type of recipient, from him, her, and the kids

Joe K
Nov 104 min read


What Is Amazon Haul? Amazon’s New Budget Shopping Section Explained
If you’ve spotted “Amazon Haul” in your Amazon app recently and wondered what it is, you’re not alone. Amazon Haul is a brand-new section of Amazon’s retail site dedicated to ultra-affordable finds, think clothes, home gadgets, and beauty products that cost less than £20 (often under £10). It’s Amazon’s answer to Temu and Shein, designed to attract shoppers who enjoy scrolling through cheap, trendy, and impulse-buy-worthy items.

Joe K
Oct 312 min read


The Ultimate Everyday Carry Kit: Amazon Essentials for Life on the Go
Keys. Phone. Wallet. The classic everyday carry — simple, reliable, and familiar. But in 2025, our pockets are doing more than ever before. We carry chargers, trackers, multitools, and mini gadgets designed to make life faster, easier, and a lot more organised.
If you’ve ever wished your daily setup was a little smarter or less cluttered, you’re in the right place. I’ve explored the best Everyday Carry (EDC) gadgets on Amazon UK, focusing on items that balance function, qu

Joe K
Oct 164 min read


5 Everyday Gadgets That Quietly Got Smarter in 2025
You don’t need a robot butler or an AI hologram to see how far technology has come. Some of the biggest leaps in smart tech this year haven’t been flashy or futuristic, they’ve been hiding in plain sight, right on your kitchen counter or bathroom shelf.
These everyday gadgets have quietly levelled up, learning your habits, syncing with your devices, and making small but mighty improvements that make daily life just… smoother.

Joe K
Oct 63 min read


8 Thoughtful Mother's Day Gifts You Can Find on Amazon.co.uk
Don't forget! Mother’s Day is only just around the corner in the UK, it’s the perfect opportunity to show your appreciation.

Joe K
Mar 66 min read


Ultimate Guide to Budget-Friendly Tech and Gadget Gifts for Him and Her on Amazon.co.uk
You can find countless unique gifts for birthdays, holidays, or just because - all priced under £50!

Joe K
Feb 179 min read


Exploring the Marvels of Coffee Machines: Unveiling The Perfect Brew
Coffee, a beloved elixir that fuels our mornings and soothes our evenings, comes in various forms and flavours. Behind every invigorating cup of coffee lies a distinctive brewing process, each method contributing its unique touch to the tantalising brew. Today, we embark on a journey through the realms of coffee makers, unraveling the secrets and differences among bean-to-cup machines, ground coffee machines, and drip brewers.

Joe K
Sep 16, 20247 min read
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