What Is Amazon Haul? Amazon’s New Budget Shopping Section Explained

If you’ve spotted “Amazon Haul” in your Amazon app recently and wondered what it is, you’re not alone. Amazon Haul is a brand-new section of Amazon’s retail site dedicated to ultra-affordable finds, think clothes, home gadgets, and beauty products that cost less than £20 (often under £10).

It’s Amazon’s answer to Temu and Shein, designed to attract shoppers who enjoy scrolling through cheap, trendy, and impulse-buy-worthy items.

How Amazon Haul Works

Amazon Haul feels different from the main Amazon shopping experience. Instead of searching for a specific product, you browse themed collections; “cosy home décor,” “gadgets under £10,” “TikTok-trending finds,” and so on.

Each product page still runs on Amazon’s checkout and delivery system, but Haul has its own storefront, basket, and checkout. Delivery times are slower (often up to two weeks), and most items ship from overseas warehouses. Free returns are available on many products.

This slower, cheaper model gives Amazon a way to compete directly with marketplaces like Temu and Shein without changing its main site experience.

Why Amazon Haul Exists

For years, Amazon has dominated convenient, fast shopping. But a growing number of customers are now prioritising price over speed. Temu and Shein built huge audiences by offering incredibly cheap, fast-changing product ranges, and Amazon wants a slice of that market.

Haul is Amazon’s attempt to merge the trust of its brand with the thrill of low-cost discovery shopping. It’s not about next-day delivery; it’s about scrolling, finding a bargain, and filling your basket with fun extras.

What to Watch Out For

While Haul’s prices are eye-catching, not every item will match Amazon’s usual standards. Expect longer shipping times, more imports, and varying quality between listings. Also, some sustainability concerns are already being raised, a familiar challenge in the ultra-cheap retail space.

Still, for shoppers looking to save and affiliates looking for trending topics, Amazon Haul is worth keeping an eye on.

Final Thoughts

Amazon Haul represents a shift in how people shop on Amazon. It’s not about replacing Prime or the main marketplace, it’s about capturing the low-cost discovery crowd.