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If you’ve spotted “Amazon Haul” in your Amazon app recently and wondered what it is, you’re not alone. Amazon Haul is a brand-new section of Amazon’s retail site dedicated to ultra-affordable finds, think clothes, home gadgets, and beauty products that cost less than £20 (often under £10). It’s Amazon’s answer to Temu and Shein, designed to attract shoppers who enjoy scrolling through cheap, trendy, and impulse-buy-worthy items.