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Amazon Basics Under the Microscope: An Investigation into Quality, Strategy, and Competition
Be honest. How many Amazon Basics products are sitting in your house right now?
I’m willing to bet it's more than you think. You’ve probably got one of their HDMI cables tucked behind your TV, a few packs of their batteries keeping your remotes alive, and maybe even a desk mat or charging block proudly stamped with those two simple words: Amazon Basics.

Joe K
Dec 17 min read


DON'T GET STUCK: 7 Essential Gadgets to Keep Your Tech Alive During a Power Outage.
Here in the UK, power cuts, or 'blackouts,' are usually short-lived. They're typically caused by severe weather like high winds and heavy snow damaging local infrastructure, or sometimes by local network faults. They can hit without warning, and the moment your Wi-Fi drops and your phone battery starts ticking down, panic can set in.
But it doesn't have to.

Joe K
Nov 184 min read


Cool Tech & Gadget Gift Ideas for the Person Who Has It All (2025 Edition)
Finding the right gift for a gadget lover can feel impossible. You know the type, the person who already owns every smart device, gaming accessory, and piece of tech wizardry under the sun. So what do you get for someone who has everything? This year’s answer: clever, quirky, and downright cool tech that flies under the radar. From handmade gadgets on Etsy to smart devices with huge Black Friday discounts, this list covers every type of recipient, from him, her, and the kids

Joe K
Nov 104 min read


What Is Amazon Haul? Amazon’s New Budget Shopping Section Explained
If you’ve spotted “Amazon Haul” in your Amazon app recently and wondered what it is, you’re not alone. Amazon Haul is a brand-new section of Amazon’s retail site dedicated to ultra-affordable finds, think clothes, home gadgets, and beauty products that cost less than £20 (often under £10). It’s Amazon’s answer to Temu and Shein, designed to attract shoppers who enjoy scrolling through cheap, trendy, and impulse-buy-worthy items.

Joe K
Oct 312 min read


Can AI Actually Pick the Perfect Christmas Gift? I Put It to the Test
This Christmas, I decided to test a theory rather than doom-scroll gift guides. If AI is capable of writing essays, planning itineraries and building shopping lists... could it actually choose the perfect gifts for real people in my life?

Joe K
Oct 272 min read


Spooky Tech: Halloween Gadgets and Lights
Halloween has evolved past plastic pumpkins and paper bats. Today, the best haunted homes are powered by motion sensors, smart lighting, eerie projections and sound effects that trigger exactly when your guests least expect it. If you want atmosphere rather than clutter, tech is the way to do it.

Joe K
Oct 213 min read
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